Franck PouchFeb 1, 20211 min readFashion’s new playground: Esports and gamingUpdated: Feb 6, 2021Video games and esports have become key to connect with Gen Z and millennial consumers, but monetisation is also on the horizon for luxury brands.(Biondi, 2020)Read more...
Video games and esports have become key to connect with Gen Z and millennial consumers, but monetisation is also on the horizon for luxury brands.(Biondi, 2020)Read more...