GUCCI x WANNA : get your hands on exclusive virtual Gucci sneakers for 12$ a pair! 👟
WANNA KICKS , a Belorussian start-up that offers to try on virtual sneakers in real time via their app. The company has partnered with brands like Nike and Adidas . The app features many rare models of sneakers that otherwise would be inaccessible to the majority of the consumers such as the Air Dior or Nike x CPFM bedazzled sneakers. 💎
Gucci is the first designer brand to tap Wanna for a collaboration, offering one exclusively digital pair to try and four more models that are also purchasable in real life. Each pair has a link to Farfetch with prices, which allows anyone who tries on the model to purchase it straight away!
This collaboration shows how brands can slowly start integrating digital accessories and garments into their retail mix without compromising the sales, we’re excited to see more brands adopting this approach!